How to Create an Effective Mailing List for Your Campaigns

Email marketing is still one of the most effective conversion techniques for B2B as well as B2C brands. The effectiveness of small business email marketing, however, depends largely on the quality of mailing list and not on how much you should spend on email marketing. You may find hundreds of pre-built mailing lists claiming to have millions of active users, but let me tell you honestly that they never work. Read More