How to Create an Effective Mailing List for Your Campaigns

Email marketing is still one of the most effective conversion techniques for B2B as well as B2C brands. The effectiveness of small business email marketing, however, depends largely on the quality of mailing list and not on how much you should spend on email marketing. You may find hundreds of pre-built mailing lists claiming to have millions of active users, but let me tell you honestly that they never work. Read More

3 Tips to Mobile Optimize Your Email Marketing Campaigns

Did you know that 65% of emails get opened on mobile first, so if you’re considering email marketing for startup or small business, you must know some mobile marketing insights to make sure that your efforts are in right direction! Read More

How Much Should You Spend on Email Marketing

Email marketing is still one of the most effective marketing medium; let it be an ecommerce store or a B2B company, email is the best way to send latest updates to your customers as well as urge them to take timely actions. Read More