How Much Should You Spend on Email Marketing

Email marketing is still one of the most effective marketing medium; let it be an ecommerce store or a B2B company, email is the best way to send latest updates to your customers as well as urge them to take timely actions.

Sadly, when it comes to allocate budget, many startups commit the mistake of allocating zero budget to the email marketing, because they think, they can do it free from their own mail server or using free tools. But the fact is that, your sever being new may be considered as spam, and using free service might not work as it may have limits to per day sending or limited subscribers.

So, brace the truth that marketing budget for startups must include specific consideration for email marketing whereby you can make most out of your marketing.

Depending upon your budget, anything starting from $100/month is great. Remember, that this $100 includes the cost of email service (, which may vary depending upon your usage), content creation and email list growth.

With MailChimp, you can send up to 12,000 emails to 2000 subscribers per month for free, but if you have to send unlimited mails, you must subscribe for a package (starting from $20) depending upon number of subscribers.

Mailerlite allows you to send unlimited emails per month to 1000 subscribers, but if you have more subscribers, you must choose a plan starting from $10.

The above two are the most cost effective options, but there are some more services that has plenty of tools and resources for better email marketing like GetResponse (starting from $15) and Constant Contact (Starting from $20)

There’s no shortage of tools that are flashy, attractive, and designed to help you grow and market your business. But, you don’t need a ton of new tools, all you need is an effective email marketing strategy!

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