3 Ways to Market Your Bakery Business

You may spend the whole day in the kitchen to create the best cake, but it’s not a good cake if no one knows about it. That can be a frustrating situation for a newbie baker even, but when it comes to a proper baking business, promoting your products and marketing your business is the lifeline of your business and so a good bakery business plan should contain foolproof marketing action plan within it.

No matter, how awesome your cakes and bakes are, if you do not have customers, your business will not live longer. So, it’s crucial to set aside time and money to market your business. I read a line somewhere that “Being a fabulous baker doesn’t guarantee success, you also have to be a fabulous marketer too.”

However, you may not be a good marketer yourself, so the best way is to hire help. But just in case, if you have started a small scale bakery on tight budget and your budget doesn’t allow you to hire help, you may get started yourself by reading online.

Here’s my choice of 3 best ways to market your small scale bakery.

1- Go Online: A business website is a must in today’s economy, and so it is crucial for a small scale bakery too. Don’t worry if you do not have budget for getting a custom website design; you can create a free website with Wix. Moreover, you can write a blog sharing your ingredients, hygiene standards, pictures of latest deliveries and more experiences.

 

2- Leverage the Social Media: Accessible internet has made us all social media lovers and you know the fact that your target market is also active on social media. So, why not to increase your outreach using social media? Use Facebook, Instagram and Twitter to take your bakery business to the next level. A Facebook page can serve as your portfolio as well as contact point and with a very little money you can run targeted ads to increase your outreach and sales.

 

3- Network More: As with any business, networking can bring in more customers. Join local business groups, exhibitions and other social events. Have your business card with you and distribute among the attendees of the event. Local events are the best way to forge relationships that are beneficial to your bakery. Check how to integrate offline marketing with online marketing.

I am sure, the above three ways are great way for any new baking entrepreneur to get hands on experience of marketing their business. Once, you start working on these three basic areas, you get to have an in-depth understanding of your market, trends and the techniques that work best.

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